I’m going to be honest. I first found out about Glossier through the ~cool girls of Instagram. I initally thought nothing of it, except that they had amazing branding and partnered with my favorite vloggers (Rachel, Christine, Jess). But over the past few months, the brand has been appearing more and more frequently on my feed, and given that they do an exceptional job with marketing (they have successfully set themselves apart from the rest of the beauty world imo), I got drawn into buying their stuff. And boy I regret not having done it sooner.